OSEM Growth Ladder
7 Levels Snapshot for MSME Growth – Start from where you are and climb step by step.
01
Survival
Setting the basics of your business.
- Udyam / GST / Local licenses
- Open bank a/c & UPI QR
- Basic branding (logo, cards)
- Cash flow management
02
Stability
Build trust & regular income.
- Google Maps & directories
- MSME Verified Directory
- Digital billing & invoices
- Repeat customer base
03
Visibility
Expand reach & awareness.
- Simple website / WhatsApp Biz
- Social media setup & ads
- Cluster marketing & expos
- Onboard ONDC, Amazon, GeM
04
Scalability
Increase capacity & efficiency.
- Access to Mudra/PMEGP loans
- Process automation
- Vendor agreements
- Hire small workforce
05
Diversification
New markets & products.
- Add product/service lines
- Franchise / cluster models
- Export market exploration
- Digital marketing growth
06
Sustainability
Adopt green & responsible practices.
- Energy-efficient operations
- CSR & community branding
- Digital compliance reports
- Long-term contracts
07
Global Competitiveness
Expand beyond borders.
- Export registration & IEC code
- International certifications
- Global e-marketplace entry
- Investor & JV opportunities